In the old email setup, it was a huge effort to ensure broad promotion of an entire region's attractions. Today it runs automatically.
1. december 2025
Today VisitAarhus' event newsletters largely run themselves. Data is pulled in automatically, the sends are stable, and day-to-day operations have become easier. At the same time, working with Yulsn has provided constructive sparring and a safe space where challenges are caught early – and solved.
Read how VisitAarhus went from a large manual jigsaw to a far more automated solution that frees up time for development:
VisitAarhus works to raise the profile of and promote an entire region across seven municipalities. But the previous email solution made it time-consuming to ensure:
The different data sources – Guide Denmark and Kultunaut – were not integrated data feeds in the system they had at the time.
Data largely had to be pulled in manually.
Many sends were built from scratch every time.
The team were frustrated that day-to-day operations took time away from the development work they really wanted to focus on. So VisitAarhus decided to move to Yulsn's system – with its capacity for integration and data feeds as the overriding motivation.
Working with Yulsn, a setup was developed where VisitAarhus' event newsletters are built from data pulled automatically from the relevant sources.
The technical solution today includes:
Automatic data retrieval for event newsletters from Guide Denmark and Kultunaut.
Dynamic newsletter assembly, where content blocks are filled automatically.
A stable, scalable sending structure.
Besides the tangible practical advantages for day-to-day operations, VisitAarhus highlights the personal relationship, the positive approach and the honest, constructive dialogue with Yulsn as decisive factors in how pleased they are with the solution.
"We have a good, honest dialogue where we can call a spade a spade. I am really pleased with the personal contact.” – Camilla Loft Kjærsgaard, Email & Marketing Automation Manager at VisitAarhus.
The results that made the system change worth it
Soon after VisitAarhus changed system, they began to see the marked changes they still benefit from:
A large time saving: Most of the work that used to take hours is now automated. Instead of gathering data and building sends by hand, VisitAarhus can focus on content and development.
Better internal argument: Unlike manual selection, automating the data feed has made it easier to promote even more culture and experience partners. The fact that there is a technical algorithm behind it strengthens the argument with partners.
Stable operation with fewer errors: Automation has meant fewer manual typing tasks and therefore less risk of small mistakes.
Sparring close at hand: VisitAarhus highlights that Yulsn does not just deliver a system, but is a dependable partner who helps find solutions as soon as the need arises – and as the need develops.
More capacity for development: A good example of a product developed since the collaboration began – as a result of the time saved – is VisitAarhus' newsletter about cruises. They are very pleased to be able to give that more attention going forward.
A system change is not something you simply decide on and force through from one day to the next. So the fact that the decision has so clearly driven results – in figures and in mental capacity alike – has brought real relief and satisfaction.
With a more stable data foundation there is now room to expand the newsletter effort and build new automated flows without extra operational burden.
On the flexibility of the collaboration, Camilla, Email & Marketing Automation Manager, says:
"Yulsn have a great approach, even when you come to them with a mad request. There is always curiosity and a willingness to try whether things can be done. So if you need automation and data feeds, I would recommend Yulsn every time.”