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Yulsn Marketing Cloud – use it as your comprehensive solution or choose exactly the modules that fit your needs

Yulsn Marketing Cloud is for those who want a solution that can grow with your ambitions and stay within budget. At Yulsn, you can start with a simple email marketing solution, but we also offer a scalable enterprise solution as your needs evolve.

Prices start at approximately 4,000 DKK per month for our complete enterprise solution with full support and your own dedicated project manager from our office in Aarhus.

We have the experience and resources to ensure you get the most out of your overall solution – and we're by your side every step of the way, even if you're switching from another system.

More about the modules in Yulsn Marketing Cloud

Yulsn Marketing Cloud is built from modules, and you only pay for the ones you use. Below, you'll find a brief overview of each module. If you have any questions, feel free to contact us directly.

Modul 1

Flexible Email Marketing with Drag-and-Drop Builder

Campaign emails, automated trigger emails, and transactional emails are all created in the same email builder.

Templates for your business:

We set up templates and modules specifically for you, so even beginners can create beautiful emails with minimal risk of errors.

Styling in one place:

All styling is in the templates. If you change the logo, fonts, or colors, it automatically applies to all emails using the template. This is a great advantage when you have many automated emails and multiple languages.

Your own data:

Smart modules can fetch your data manually or automatically, such as products, order data, blog posts, and images from your own image database.

Graphics directly in the email:

With the banner builder integrated, you build graphics with images and text in layers directly in the email. This way, you control the text in the graphics without Photoshop or similar, which is especially practical for emails in many languages.

Modul 2

Marketing Automation

Automated flows with emails, SMS and push notifications, and automatic data exchange between systems are at the core of Yulsn Marketing Cloud.

We start with our customers' specific needs, and we have yet to encounter a marketing automation wish that we couldn't satisfy.

We’re happy to assist with all technical details regarding flows, integrations, and data exchange, so your team can focus on business and communication. Assistance can be billed per hour or included in the subscription.

Modul 3

Loyalty Program

Yulsn Marketing Cloud is designed to handle all types of loyalty programs. The points system is highly flexible and can include multiple categories and subcategories of points.

  • You determine the name and value of your points, and how customers earn and use them.
  • You define the exact automated communication you want, via email, SMS, or push.
  • You can build the program pages on your own website or in your app via our API. We can also build them for you.
  • Your webshop can accept points as currency. You can also create a separate point shop via our API.

With Yulsn, you can create a loyalty program that stands out from the competition. We have many years of experience with loyalty programs and are happy to help you create the best program for your business.

Modul 4

Gamification – Games and Competitions

Work with gamification directly in Yulsn Marketing Cloud or via our add-on Yulsn Games. We specialize in lead generation and ongoing engagement with existing leads and customers.

We offer standard solutions such as:

Games & CompetitionsWork with gamification directly in Yulsn Marketing Cloud or via our add-on Yulsn Games. We specialize in lead generation and ongoing engagement with existing leads and customers.Our standard solutions include:- Quizzes- Advent calendars- Wheel of fortune- One-armed bandits- Dice rolls

What sets us apart is that we can:

  • create custom solutions that set your business apart from competitors
  • design long-running campaigns that maintain high engagement with automated reminders via email, SMS, or app push
  • develop omnichannel campaigns with personalized experiences for participants
  • efficiently manage a very large number of participants
  • detect and prevent fraud, thanks to our systems and extensive experience
  • offer an extremely flexible setup for winner draws, prize administration, and prize reuse
  • help you make the right decisions to ensure your campaigns achieve extraordinary results

We handle the entire technical setup, so you can focus on content. We also offer robust integrations with any other system, even if you're not using Yulsn Marketing Cloud.

Modul 5

SMS and app push notifications

Send SMS and push messages as manual campaigns or automatic trigger messages. You have the same segmentation and personalization options as in email marketing.

Short links with full tracking in your SMS messages

You get your own short URL on a domain of your choice, just like bit.ly, but on your own domain.

Pushbeskeder på din måde

Send pushbeskeder direkte fra Yulsn eller via enhver anden app push-løsning, der kan integreres med Yulsn. Integrationen laves på den måde, du og din app-udvikler foretrækker. Beskederne kan indeholde alt det indhold, der gøres tilgængeligt for Yulsn via feeds eller andre integrationer.
Modul 6

Segmentation and Lead Scoring

Build dynamic segments based on all available data. There are no limitations on the types of data you can transfer to Yulsn, so you are not locked into predefined segments or models. With the visual segment builder, you create the most relevant segments. If you need more, there is access to an advanced, unrestricted SQL version.

  • Build the lead scoring model you prefer for both B2B and B2C. Score any action that can be transferred to Yulsn, or based on segments and database rules. Use the score for automated communication and for segmentation in campaigns and newsletters.

If you're unsure what's best for your business, we're here to help.

Modul 7

Dynamic banners and product ads

Create dynamic graphic elements for emails, websites, apps, and ads with our banner builder, for example:

  • Images and graphics with text layers in emails
  • Product recommendations in emails
  • Dynamic product ads with data from your feeds, tailored to your design guide
  • Website banners

You can use any custom fonts and graphics you want. If you use Yulsn for your emails, the banner builder can be integrated directly into the email builder. If you want to use the banners in other systems, you can manually insert banner URLs, or we can help with a more dynamic integration.

Modul 8

Customer Data Platform (CDP)

Yulsn Marketing Cloud began as a customer data platform. From 2012 to 2019, we added tools for marketing automation, email marketing, SMS, app push, as well as games and competitions.

With Yulsn you can:

  • Collect data from all touchpoints
  • Gather profiles and store data in one place
  • Segment customers and topics into meaningful segments
  • Activate data and segments in personalized communication that drives sales
  • Transform data before sending it to other systems

Yulsn can also send communications via email, SMS, and app push. Therefore, many of our customers can cover all their needs in Yulsn. Yulsn can be integrated with any other system, even another CDP. In that case, you decide which system "owns" the unique profile ID across systems.

Modul 9

CRM Features

Yulsn Marketing Cloud can save all the data you typically have in a CRM system and actively use it in your communication.

  • Store data about contacts, companies/organizations, and stores/departments/partners. Set up automatic actions, communication, and data transfers based on all data in the system. Grant administrators access to selected parts of the system, where they can view and edit information. Create pipelines, lead scoring, and custom data tables with contact history for contacts, companies, stores, etc.

If you're a B2C organization, we likely cover all your CRM needs. If you already use a CRM system, it can be integrated with Yulsn, which you can then use for email marketing and marketing automation.

Modul 10

Custom tables for all types of content and data

Create an unlimited number of dynamic tables with exactly the fields you need. This way, you build your own relational database, and the content can be used in all communication.

  • Transfer data and content from other systems with our simple feed sync solution. Share data from custom tables and system tables with any other system. Use the content in both campaign and transactional messages. Create relationships between custom tables and between custom tables and system tables. Get help setting up rules for merging and transforming data across tables. View and edit content manually in a simple standard interface, or have custom interfaces built directly in the standard interface. Access all custom tables via our REST API.
Modul 11

Consent Management and Documentation

With built-in consent management, you can meet all GDPR requirements. At the same time, marketing and sales get the flexibility they want.

  • Create all the consent texts you need, e.g., for newsletters, loyalty programs, and competitions. Use the same texts across sign-up sources. Texts are locked once used for the first time. Upload documentation as screenshots or PDFs. Allow manual data import with full documentation. Easily integrate with other systems or external lead providers via built-in webhooks. Delete or anonymize data with fully automated processes. Track progress with built-in standard statistics or custom Power BI reporting.

We can integrate with all software solutions that allow integration, and we help define and set up the solution that fits your organization.

Modul 12

Statistics and Reporting

Standard reporting is built-in for all common email marketing metrics and SMS dispatches, including unique SMS link statistics, where you can see clicks on both personal link variables and general statistics variables.

No matter what you prefer, we ensure that you and your colleagues get exactly the reports and key figures you need.

The Yulsn platform is built on Microsoft Azure. This means you can also have an unlimited number of custom dashboards and reports set up in Power BI, which are displayed directly in the Yulsn interface. If you prefer to create your own dashboards and reports, there are several ways to access your data in Yulsn.

Modul 13

Integrations

Yulsn can be integrated with any other system, including your company's core system and systems for CRM, customer service, web, app, social media, business intelligence, and external partners. We have many years of experience with robust integrations to SAP, Salesforce, Microsoft Dynamics, Episerver, Sitecore, Umbraco, Magento, WooCommerce, and PrestaShop. We have also integrated with a range of other CMS and CRM systems, as well as smaller solutions for pop-ups, surveys, and competitions. All integrations are tailored to the customer's specific needs. Thanks to our flexibility and experience, customers typically use far fewer resources on their side than they would with other systems.

How we integrate:

  • Feed syncs keep data in Yulsn synchronized with data from another system in XML, JSON, or CSV format. Webhooks send data to Yulsn from another system, or from Yulsn to another system's webhooks. Converters are Yulsn's own advanced webhooks. They process data so it is saved differently than it is received, and/or automatically forwarded to other systems. Custom API is a layer on top of our standard API with exactly the functions the customer needs, and with specific documentation for the purpose. Open REST API allows your developers to build integrations themselves. In most cases, however, the other models are better and easier.

Many of our customers have a quite complex system architecture. We often receive praise for helping to both improve and simplify the integrations between systems, and we often close gaps and solve tasks where others have given up.

Frequently Asked Questions about Yulsn Marketing Cloud
Here you will find answers to typical questions about our platform. Please also feel free to contact us with your own questions if you do not find the answers here.

  • We offer integrations with any other system and have many years of experience in creating robust integrations with systems such as SAP, Salesforce, Microsoft Dynamics, Episerver, Sitecore, Umbraco, Magento, WooCommerce, Prestashop, as well as a range of other CMS and CRM systems and smaller solutions for pop-ups, surveys, and competitions.
  • Yulsn er Databehandler for vores kunder, og laver individuelt tilpassede databehandleraftaler med alle kunder.

    Databehandleraftalen tager udgangspunkt i den nyeste skabelon fra Datatilsynet, og lever op til alle krav.

    Instruktionen fra vores kunde (den dataansvarlige), samt formål med databehandlingen og de andre individuelt tilpassede afsnit i databehandleraftalen udformes i tæt samarbejde med hver kunde.

    Vi har følgende faste underdatabehandlere i vores databehandleraftale:

    • Microsoft Irland (Azure og Ofice 365 med datacentre i Irland og Holland).
    • Exoscale (Schweiz)
    • Scaleway (Frankrig)
    • Mentor IT (Danmark)
    • Inmobile (Danmark)

    Vi gennemfører årligt en ekstern audit af vores IT-sikkerhed og sikkerhedsforanstaltninger i henhold til Databeskyttelsesforordningen.

    Hvis du har spørgsmål, eller ønsker kopi af seneste audit, databehandleraftale eller andre dokumenter, er du velkommen til at skrive til Torben Rasmussen på [email protected].

  • Vores kunder ejer ALLE data, der opsamles på deres konto i Yulsn.

    Yulsn kan ikke anvende data til andet end de formål der er beskrevet i databehandleraftalen.

    Alle data kan let eksporteres direkte fra brugerfladen i Yulsn.

    Eftersom alle kunder har en selvstændig database i Yulsns Azure Cloud-miljø, så er det også muligt at få overført hele virksomhedens egen database i Yulsn til virksomhedens egen Azure Cloud.

    En sådan overførsel vil altså indeholde alle data i alle tabeller og alle relationer mellem tabellerne.

  • Alt i Yulsn Marketing Cloud konfigureres specifikt til din virksomhed.

    • Vi udarbejder en detaljeret plan for migreringen fra dit nuværende system til Yulsn Marketing Cloud, som en del af vores kontrakt med dig.
    • Vores medarbejdere sørger for både konfiguration og flytning af eksisterende data til Yulsn.
    • Vi sætter alle nødvendige skabeloner op, så de er klar til at bruge.
    • Vi kan også flytte eksisterende mails, flows og SMS-beskeder.
    • Vi træner dine medarbejdere i brugen af Yulsn Marketing Cloud, og giver en udvidet service i opstartsfasen.

    Når vi er enige om at vi kan løse de behov, din virksomhed har, så tilbyder vi at lave den grundlæggende konfiguration og migrering af data uden omkostninger.

    Vi laver desuden et specifikt tilbud, hvis der er opgaver vedrørende migreringen som ikke er dækket af den gratis opsætning og migrering.

    De ændringer der skal laves på dit eget website, e-commerce-platform, app, CRM eller andre systemer som skal integreres med Yulsn, skal laves af dine egne udviklere for egen regning.

    Vi hjælper dine udviklere med at kunne lave de nødvendige ændringer så let som muligt, og uden de behøver at sætte sig ind i jeres samlede anvendelse af Yulsn Marketing Cloud.

    Vi anbefaler også at du - i samarbejde med os - laver en plan og et budget for, hvordan du vil udnytte de mange nye muligheder, du får ved at skifte til Yulsn Marketing Cloud. Dette er dog selvfølgelig helt op til dig.

  • Ja, vi tilbyder en Service Level Agreement, der garanterer 99,9% oppetid, og sikrer dig at du altid har adgang til den service og support, du har brug for.

    Vi er en lille organisation, og har relativt få kunder, så du har altid direkte adgang til højt kvalificerede medarbejdere på vores kontor i Aarhus når du har brug for service og support.

Get a free demo of Yulsn Marketing Cloud

Want to get more out of your marketing software, or are you looking for a new platform? We'd be happy to give you a brief overview of the possibilities with Yulsn Marketing Cloud – with us as your partner.

Contact Torben Rasmussen at [email protected] or call +45 20 14 40 56 to schedule a time that suits you.