Dynamic banners for email and ads across the Salling Group chains

Salling Group is not short of IT systems, but has used Yulsn Marketing Cloud since 2010, alongside a number of solutions from large international corporations. They do so because they get solutions and a level of service the big players cannot deliver to the same standard.

One of those solutions is the dynamic banner builder, where a range of different "feeds" — of products and personalised product recommendations in particular — are turned into dynamic product ads for social media, for example, or for emails from the group's chains.

There are plenty of solutions for generating dynamic banners, but the combination of performance, price, flexibility and custom adaptation to internal processes was what settled the choice in favour of Yulsn's.

Here are examples of ads generated with the banner builder:

With Yulsn's solution the same feeds can be used across advertising, websites and email – and with different templates for the different chains in the group.

Here is an example of how banners from the Yulsn solution are used in føtex Plus emails: