A fast, successful implementation that kept to both the schedule and the budget. That was the headline when Kino.dk began working with Yulsn.
21. juli 2022
Kino.dk moved to Yulsn Marketing Cloud in spring 2022, and saw a fast, successful implementation and a solution that saved them a great deal of time setting up their weekly newsletters.
Delivering on time and on budget ought to go without saying, but anyone who has run an IT implementation knows that is far from always the case
At Kino.dk you can book and buy cinema tickets. You can read and watch more about current and upcoming premieres and find inspiration for your next trip to the cinema. You can also join debates about films, write your own reviews, and read other users' comments and opinions. And you can read the critics' verdicts on the latest films and answer back.
At Kino.dk the fast, successful switch was especially welcome, because in the years leading up to it they had had problems with a system and a supplier that did not live up to expectations.
That was also the background for the post Daniel Bentien (Head of Content at Kino.dk) put on LinkedIn once the implementation was complete:
The first goal of the move, met at implementation, was to make setting up roughly three weekly emails easy and efficient, along with effective segmentation based on purchase history.
Kino.dk also wanted to lay the groundwork for setting up and sending targeted, segmented newsletters in an even more automated way.
An important part of that groundwork was getting a solution where the styling of every email is defined in the templates' stylesheets. That avoids having to edit all the many automated emails one by one when a design change and a new website are launched before long.
The content of the newsletters from Kino.dk is very simple, and reuses the content from the website directly. That makes a solution where website content can be dropped into the newsletters very easily, without copying and pasting text and images by hand, an obvious fit.
At Yulsn we are grateful for the trust and the good working relationship – and we look forward to developing more automation and personalisation together